BEGIN YOUR Creative JOURNEY.
Visual storytelling
I approach art direction as a form of visual storytelling—where every detail, texture, and tone helps shape the narrative. With a strong creative vision, I translate abstract ideas into rich, emotive visuals that connect instinctively with an audience. From developing mood boards to curating sets and styling spaces, my process is both intuitive and intentional, guided by a deep sensitivity to brand identity and atmosphere.
Over the years, I’ve collaborated with a range of global and design-focused brands including Timothy Oulton, Sonder Living, Halo, JW Marriott, St. Regis, Sixpenny, Tracey Boyd, and Resource Decor—bringing their stories to life with clarity, soul, and a distinctive visual point of view.
CONTENT CREATION
I create meaningful, visually rich content that captures the heart of each brand I work with. For me, it’s about more than just aesthetics—it’s about telling stories that feel true. Whether it’s the structured calm of Studio Infra, the sun-soaked slowness of Bask, or the earthy, soulful warmth of Baked with Benefits, I shape content that feels aligned and intentional. From the early ideas to styling, photography, video, and writing captions, I think about every element as part of a bigger picture. My process blends instinct and strategy to create content that not only looks beautiful but builds real connection and community.
Brand Creative
I work closely with brands to uncover and express their unique identity through thoughtful, cohesive visual storytelling. Whether it’s refining a brand’s aesthetic, shaping its tone, or creating environments that speak its language, I ensure every detail aligns with the core values and personality of the brand. My approach is intuitive yet strategic—blending design sensibility with an understanding of what makes a brand resonate.
This process has been brought to life across a range of projects for brands such as Bask, MILUX Luxury Brands, House of Wang, and Castlery, where storytelling, style, and spatial design come together to create meaningful, memorable brand experiences.
Styling
My interior styling is rooted in creating spaces that feel lived-in, layered, and emotionally resonant. I blend texture, tone, and carefully curated pieces to craft environments that tell a story—balancing aesthetics with atmosphere. Whether it’s a retail space, private residence, or event setting, my approach is intuitive and collaborative, always aiming to evoke a sense of place that’s both beautiful and deeply considered.
This philosophy has guided styling projects for brands such as JW Marriott, Milux Luxury Brands, Vittorio Thailand, Tracey Boyd, Castlery, Design Shanghai, Sonder Living, Timothy Oulton, and Tsinghua Capital,Bund Finance Centre, Private Members Club,YANG YUN residential design—each one offering a unique opportunity to create immersive, narrative-driven interiors with character and soul.
events
My event styling is all about creating immersive experiences that leave a lasting impression. I approach each project with a strong creative vision, using space, detail, and storytelling to shape atmosphere and emotion. From intimate gatherings to large-scale activations, I curate every element—from florals and furniture to lighting and layout—to reflect the brand or occasion with style and substance. The goal is always the same: to design moments that feel elevated, meaningful, and effortlessly beautiful.
This approach has shaped events for brands and institutions including Best of British, the Marriott Group, Zaha Hadid for HOW Museum, Design Shanghai, Ideal Home Show, HOW Museum, Nike, and Chefs’ Theatre for KitchenAid—each one an opportunity to transform space into a memorable, multi-sensory experience.
